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William DePaolo, PhD
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William DePaolo, PhD
Home
About
Course
Newsletter & Blog
Consulting
Resumes & CV
Publications
Claims Audit
Contact
0
0
Home
About
Course
Newsletter & Blog
Consulting
Resumes & CV
Publications
Claims Audit
Contact

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The Process

My audit workflow combines claim extraction, evidence traceability mapping, communication-risk screening, and methodological review to generate a structured assessment of how well public-facing narratives align with the underlying science.

Who is this for

  • Biotech and microbiome companies: Stress-test press releases, white papers, and messaging before they go public.

  • Investors and diligence teams: See whether the story being sold is actually anchored to the underlying science.

  • Scientific affairs and communications teams: Tighten evidence fidelity without draining the life out of the message.

  • Journalists and media teams: Separate what the paper found from what experts inferred.

The Framework

The audit looks at four signals

  1. Narrative drift: How far the public-facing story moves away from the source evidence.

  2. Claim traceability: Whether specific public claims can be mapped back to specific claims in the paper.

  3. Communication risk: Whether the messaging pushes readers toward interpretation, concern, or action beyond what the evidence directly supports.

  4. Source-study stability: Whether the paper itself shows methodological instability, reproducibility problems, or analytical variability that should limit strong public claims.

What You get

A typical audit includes:

  • source paper vs press release or article comparison

  • claim-by-claim evidence traceability map

  • communication risk assessment

  • methodological stability review

  • concise written memo with findings and implications

  • optional redline or messaging recommendations

Sample case study